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avatar for Ben Fife

Ben Fife

Boring Data Company / Fluid
Partner
Rocky Mountains
I live at the intersection of Marketing, Strategy, and Data Science. I have over 20 years of experience driving data-informed strategies and operations, leading teams, and building systems for analytics, data science, and optimization. I have transformed struggling companies by innovating with cutting-edge technologies to optimize media buys, develop measurement and technology frameworks, automate quoting processes, create planning and budgeting processes, deploy real-time profitability reporting systems, and develop advanced AI models that understand and predict customer behavior, and provide other data insights. I've led teams of media planners, buyers, analysts, developers, and strategists who've proved that data can help us understand people, visualize and tell stories, and optimize communication strategies and marketing efforts. Attribution Marketing Automation Advanced Analysis Big Data Mining Digital Channel Optimization Audience Segmentation and Profiling Tableau and Data Visualization Predictive Modeling Site Optimization Social Media Analytics Geo-Spacial Linguistic Analysis Open to Advisory Boards Open to Executive Leadership Roles
Thursday, February 16
 

8:30am PST

9:00am PST

9:30am PST

10:00am PST

11:30am PST

1:00pm PST

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6:00pm PST

 
Friday, February 17
 

9:00am PST

9:30am PST

10:00am PST

1:00pm PST