DeveloperWeek 2023

Om Vyas, Chief Product Officer & Co-Founder, oak9

PLG is all the rage today! Many companies are investing heavily in the product-led growth model on the heels of the success of companies like Slack, Click Up, and Figma. Companies see product-led growth as the silver bullet that will enable them to be the next on the list.

Product-led models put emphasis on building a fully featured product that enables users to get started quickly and is easy to use. In addition, product and engineering teams are also tasked with tracking complex pricing models and analytics. This often puts product and engineering teams under the microscope to simplify complex interactions and make rapid changes. In all the hype, other functions of the organizations like sales, marketing, and customer success are often overlooked and not positioned to support the product-led model.

In this talk, we discuss the lessons learned on building a product-led SaaS business at oak9 ranging from how to identify if a product-led model is right for you, what challenges you will face as you embark on the journey to metrics to use for measuring progress and how to build a product that can scale.