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Wednesday, February 22 • 2:00pm - 2:25pm
[Virtual] PRO TALK (ProductWorld): Building Experiment-Driven Growth Teams

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Gabriel Birnbaum, Product Designer, Substack

Growth teams have a tough job. While our metrics are well-defined, of methods of reaching them require imagination and innovative thinking. How can a team be built to do growth work in an experiment-driven, quantitative way?

In this talk, I will discuss the best practices of building a growth team that knows how and when to run experiments that impact key business metrics. I will speak about the experimentation methodology for software companies and how to scale a team of experimentalists.

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gabriel Birnbaum

Product Designer, Substack
I am a product designer and engineer currently working at Substack – where I lead growth design. I am an active contributor to the JuliaLang open source community and am fascinated with decentralized media. Before Substack, I co-founded Barbra – a tool that used AI to automatically... Read More →

Wednesday February 22, 2023 2:00pm - 2:25pm PST
VIRTUAL ProductWorld Main Stage