DeveloperWeek 2023

Gabriel Birnbaum, Product Designer, Substack

Growth teams have a tough job. While our metrics are well-defined, of methods of reaching them require imagination and innovative thinking. How can a team be built to do growth work in an experiment-driven, quantitative way?

In this talk, I will discuss the best practices of building a growth team that knows how and when to run experiments that impact key business metrics. I will speak about the experimentation methodology for software companies and how to scale a team of experimentalists.