DeveloperWeek 2023

Debbie Levitt, CXO, Delta CX

In an era of faster, faster, faster, our workplaces are sacrificing quality, collaboration, and the customer experience to “just ship it,” and find out very late in the game if our features had any benefits for users. Business goals don’t seem to overlap with customers’ needs. Agile and Lean claim customer satisfaction is our highest priority, but are we delivering high value to our trial and paying users?

What evidence guides our product and decisions? A survey that may or may not have been written to produce what we wanted to hear? “I talked to a guy”? “The stakeholder says we should build this”? The pressure to lift a KPI that execs love and customers hate?

No matter what an Agile coach, Scrum master, or stakeholder declares, the customer decides what is “quality,” “done,” and “good enough.” We’re nothing without attracting and retaining customers. How can we shift Agile practices away from the feature factory and towards using evidence and breaking work down into streams?

This session examines how cross-functional product teams can shift ways of working to reduce risk and waste, improve customer satisfaction, and make smarter decisions faster.