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Tuesday, February 21 • 9:00am - 9:50am
[Virtual] PRO WORKSHOP (ProductWorld): Data Driven Product Development Using A/B Testing

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Graham McNicoll, Experimentation Expert and Co-founder, GrowthBook

Running controlled experiments using A/B tests is one of the best ways to determine the impact of the products you are shipping. At high performance product teams, A/B testing has increasingly been adopted as an integral part of the product development process. In this talk you will learn what A/B testing is and why you should be A/B testing. We will then explore how to start adopting A/B testing into your process, how to grow to do A/B testing at scale, and the advantages of A/B testing on your culture. Finally I’ll share some best practices from top companies and common mistakes of experiment driven product development. At the end of this talk you will be able to understand why you should be A/B testing, and strategies on how to add this to your development process.

avatar for Graham McNicoll

Graham McNicoll

Experimentation Expert and Co-founder, GrowthBook
Graham is the Co-founder and CEO of GrowthBook, an open source feature flagging and A/B testing platform. Before starting GrowthBook, Graham was the CTO of Education.com for 6 years. He helped grow Education.com from nothing into one of the largest Ed-tech platforms by focusing on... Read More →

Tuesday February 21, 2023 9:00am - 9:50am PST
VIRTUAL ProductWorld Main Stage