DeveloperWeek 2023

Connie Kwan, CEO, Product Maestro

As a great product team, you execute and ship. To keep shipping, you need team and executive buy-in. That’s why there are two sides to the Great Product Team: Execution and Storytelling.

Storytelling is a team sport in an Ideal Product Team. Engineering, Product and Design all get involved in shaping the narrative that drives next quarter’s roadmap. You need that narrative to secure team, executive and customer buy-in. From formation of the narrative to delivery of that narrative, the whole team plays a part. But how do you leverage the whole team for optimal storytelling?

There are 6 Storyteller types. Each of your team members is one of the 6. By finding out, you can leverage your combined powers for optimal storytelling.

In this session, you’ll discover:

1. Your own Storyteller type 🎩
2. Your team and audience’s Storyteller Types 👩‍👩‍👦‍👦
3. How to combine your team’s Storytelling powers in executive pitches and beyond.