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Wednesday, February 22 • 9:30am - 9:55am
[Virtual] OPEN TALK (ProductWorld): Why 95% of Products Fail — And How to Build a Successful One

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Justin Bauer, Chief Product Officer, Amplitude

Today there are almost 10 million apps across Google Play & the Apple App store, with hundreds of thousands of apps added every month. And yet, according to Harvard Business School research, 95% of new products fail. Why? In reality, launching a product and finding success with that product are two very different things. In this talk, Amplitude Chief Product Officer Justin Bauer will share the three key mistakes founders and product leaders make when building products, as well as three key strategies for reaching the 5% of successful products. With Justin’s personal examples and industry anecdotes throughout, attendees will walk away with strategies and tactics for building customer-centric products that can survive — and thrive — in even the most crowded markets.

avatar for Justin Bauer

Justin Bauer

Chief Product Officer, Amplitude
Justin is a product and analytics thought leader with experience scaling early-stage startups who believes that personalization starts with great data. As the Chief Product Officer at Amplitude, Justin builds robust product-led teams that develop deep customer understanding and strives... Read More →

Wednesday February 22, 2023 9:30am - 9:55am PST
VIRTUAL ProductWorld Main Stage