DeveloperWeek 2023

Justin Bauer, Chief Product Officer, Amplitude

Today there are almost 10 million apps across Google Play & the Apple App store, with hundreds of thousands of apps added every month. And yet, according to Harvard Business School research, 95% of new products fail. Why? In reality, launching a product and finding success with that product are two very different things. In this talk, Amplitude Chief Product Officer Justin Bauer will share the three key mistakes founders and product leaders make when building products, as well as three key strategies for reaching the 5% of successful products. With Justin’s personal examples and industry anecdotes throughout, attendees will walk away with strategies and tactics for building customer-centric products that can survive — and thrive — in even the most crowded markets.