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Wednesday, February 15 • 5:00pm - 5:50pm
PRO WORKSHOP (ProductWorld): How to Prioritize Customer Needs FILLING UP

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Dan Olsen, Product trainer & author, The Lean Product Playbook

We all know that most new product initiatives fail. A big reason why is because the team was focused on the solution they were building and weren’t as clear on the customer problem they were solving. In this talk, Dan Olsen will share advice from his bestselling product book The Lean Product Playbook on how to understand and define customer problems before you start building. Once you have a well defined problem space, the next question is: How do we prioritize the different opportunities we could pursue? To answer this question, Dan will share his powerful but easy to use Importance vs. Satisfaction framework, which will help your team prioritize the opportunities that will create the most value for your customers. Dan will illustrate his frameworks with real world examples and case studies. Come learn how to increase your odds of product success.

avatar for Dan Olsen

Dan Olsen

Product trainer & author, The Lean Product Playbook

Wednesday February 15, 2023 5:00pm - 5:50pm PST
PRO Stage C